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Volume 10 No. 22
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Adidas Unveils Six-Panel World Cup Ball Named The Brazuca In Fan Poll

Adidas "revealed the design" for the 2014 World Cup Ball, called the "Brazuca," according to Graham Parker of the London GUARDIAN. Named by a fan poll in Brazil that drew almost a million votes, the Brazuca "was branded for a colloquial phrase that supposedly references something intrinsically Brazilian in style." It is also "a phrase sometimes shouted in approval of a skillful move." The Brazuca is made up of six interlocking panels, compared to the eight panels of the 2010 World Cup’s Jabulani, or the 32 of the iconic 1970 World Cup Telstar. The Brazuca also "features a swirling multi-color ribbon design that is intended to evoke the Brazilian tradition of wish bracelets" (GUARDIAN, 12/3). In London, Ben Findon reported the ball "goes on sale" Wednesday with a retail price of £100 ($140) (TELEGRAPH, 12/3). In N.Y., John Kell reported while consumers are only seeing Brazuca’s new look for the first time, the ball is "already generating a social media following." Brazuca has a Twitter handle, @brazuca, and nearly 1,400 followers (WALL STREET JOURNAL, 12/3).