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Volume 10 No. 23
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Adidas Reveals '15 Targets Including Sales Forecast Of $23.1B, Operating Margin Of 11%

Adidas on Tuesday confirmed its Route 15 targets forecasting sales of €17B ($23.1B) and an operating margin of 11% in '15. The confirmation came during the 2013 Investor Field Trip in Herzogenaurach, Germany, with senior management also sharing preliminary '14 goals: sales are expected to grow at a high-single-digit, currency-neutral rate. Growth in all brands, regions and markets, with running and football as the key drivers, is expected to account for this development. The operating margin is expected to increase by about 1% compared to '13. Adidas CEO Herbert Hainer said, "The goal for our strategic business plan Route 2015 is to prepare and transform the Group for long-term sustainable growth and success" (adidas).