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Finance

Adidas Reveals '15 Targets Including Sales Forecast Of $23.1B, Operating Margin Of 11%

Adidas on Tuesday confirmed its Route 15 targets forecasting sales of €17B ($23.1B) and an operating margin of 11% in '15. The confirmation came during the 2013 Investor Field Trip in Herzogenaurach, Germany, with senior management also sharing preliminary '14 goals: sales are expected to grow at a high-single-digit, currency-neutral rate. Growth in all brands, regions and markets, with running and football as the key drivers, is expected to account for this development. The operating margin is expected to increase by about 1% compared to '13. Adidas CEO Herbert Hainer said, "The goal for our strategic business plan Route 2015 is to prepare and transform the Group for long-term sustainable growth and success" (adidas).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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