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Marketing and Sponsorship

India Batsman Rohit Sharma Finalizes Sponsorship Deal With Adidas

India cricket batsman Rohit Sharma on Tuesday officially signed with adidas, according to PAKISTAN TODAY. Rohit was approached by adidas "immediately after the Kolkata Test, where he hit a century on debut." In the Mumbai Test, Rohit "was seen batting with an adidas bat" (PAKISTAN TODAY, 11/26). Earlier this month, it was reported Sharma would sign a Rs 2 crore ($313,000) deal with adidas (SBD Global). The PTI reported Sharma "will join" recently retired cricketer Sachin Tendulkar as an adidas sponsor. Adidas India Brand Dir Tushar Goculdas said, "Rohit is an inspiration to young, aspiring cricketers and he will be a key driving force for adidas' cricket equipment business" (PTI, 11/26).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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