Paris St. Germain Partners With Base79 To Manage Online Content On YouTube
Online video firm Base79 announced a partnership with Paris St. Germain to manage its video content on YouTube at a global and local level. The deal will allow PSG to create, grow and effectively monetize its online video content. Base79 will use its audience-understanding technology to create new videos. Base79's other partners include Aston Villa, the FA, IMG Worldwide, the French Football Federation, Premiership Rugby, the WTA, the ITF, Sport Relief, Giro D'Italia, Rally Cross, the GT1 Series and the Scottish FA (Base79).