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Volume 10 No. 25


Scottish football "will be screened live" to up to 60 million TV viewers in China "as part of a long-term deal" which is expected to bring in £2M ($3.1M) a year to clubs, according to Fraser Wilson of the Scotland DAILY RECORD. The Scottish Professional Football League "has announced a broadcast deal" with Chinese partner PPLive TV which is part of a wider 10-year, £20M ($32M) int'l deal with sports media rights firm MP & Silva. SPFL CEO Neil Doncaster was joined in Beijing with Scottish First Minister Alex Salmond and Celtic CEO Peter Lawwell to announce the deal. A total of 58 SPFL matches "will be screened live in China as part of the online station's European football selection, which also includes Spanish and English games" (DAILY RECORD, 11/4). The BBC reported the agreement "will result in SPFL fixtures being broadcast alongside Premier League games from England and Spanish top-flight matches to up to 60 million PPLive TV users in China." Salmond said, "There is clearly a growing appetite for European football coverage in China and now football fans across this country will be able to enjoy the action from iconic Scottish footballing venues such as Easter Road, Fir Park and Pittodrie" (BBC, 11/4). Doncaster: "This deal will showcase the Scottish game to up to 60 million people across China and opens up a huge marketplace in the world’s fastest growing economy. We want to build on this opportunity, not only in China but across other significant global markets, and discussions with several potential partners are ongoing" (SCOTSMAN, 11/4).

German pay-TV channel Sky "has recorded top ratings with its Bundesliga and F1 broadcasts," according to Manuel Weis of QUOTENMETER. On Friday evening, Sky aired the Bundesliga game between Dortmund and Stuttgart. Dortmund's 6-1 victory attracted an average of 750,000 viewers and had a 2.3% market share. In the target demographic 14-49, the game was watched by 420,000 viewers and obtained a 3.5% share. The numbers "were Sky's best ratings for a Friday game since the end of August." Sky's simulcast of all five Bundesliga games on Saturday afternoon "set a new all-time record." A total of 1.59 million viewers tuned in to Sky's simulcast or one of its individual game feeds. The simulcast itself attracted about 930,000 viewers. The most watched individual game feed on Saturday afternoon was Bayern Munich's matchup against Hoffenheim. The game was watched  by 300,000 viewers. German public broadcaster ARD "also received high ratings for its broadcast of the Bundesliga highlight show 'Sportschau.'" The show attracted 6.03 million viewers.

F1: Sky also attracted high numbers for its broadcast of Sunday's Abu Dhabi F1 Grand Prix. The race was watched by 520,000 viewers. The number translated into a market share of 2.9%. In the target demographic, Red Bull driver Sebastian Vettel's seventh consecutive victory obtained a 3.1% share. In addition, German free-to-air TV channel RTL attracted an average of 5.62 million viewers to its broadcast of the race. The grand prix obtained a market share of 31.3% and 24% in the target demographic.

BBL: German sports network Sport1 aired the Basketball Bundesliga (BBL) game between Alba Berlin and Telekom Baskets Bonn on Saturday evening and attracted an average of 140,000 viewers. The game, which started at 8pm, obtained a 0.5% market share. In the target demographic, Bonn's 60-59 victory had a 0.6% share. On Sunday, Sport1 showed the Handball Supercup game between Germany and Poland. The game, which started at 4:55pm, was watched by 460,000 viewers and had a 2.2% market share. In the target demographic, the handball match obtained a 1.5% share (QUOTENMETER, 11/4).