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Marketing and Sponsorship

Swiss Super League Side Young Boys Bern Signs New Shirt Deal With Honda

Swiss Super League football club Young Boys Bern "has signed a new shirt sponsorship deal with Japanese car manufacturer Honda," according to BLICK. Young Boys "have been looking for a new shirt sponsor since home improvement chain Bauhaus ended its deal with the club at the end of last season." Due to the new three-and-a-half-year deal with Honda, the club "will also end its deal with current car partner Citroën at the end of this year." Honda will transfer an estimate of more than CHF 1M ($1.1M) annually to the club (BLICK, 11/1).

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

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