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Marketing and Sponsorship

Marketplace Roundup: Huawei Becomes Official Mobile Partner Of AC Milan

Chinese telecom firm Huawei has become the official mobile partner of AC Milan. The sponsorship "was aimed at creating synergy" between the two brands and included the use of AC Milan's logo and player images for Huawei's communication and promotion activities (CHINA DAILY, 10/31). ... Bundesliga club Borussia Dortmund has released a new winter jersey. The team will wear the shirt for the first time during its home game against Stuttgart on Friday. The top part of the shirt features a graphic print of the packed stands at the home games. Every shirt is unique, as a different snapshot of the crowd is shown on each individual one (Borussia Dortmund). ... The Asian Golf Industry Federation announced the addition of John Deere to its membership (Asian Golf Industry Federation). ... The Telegraph Media Group "has extended its commercial partnership" with the Rugby Football Union to beyond the 2015 Rugby World Cup. The partnership extension "will see copies of the Telegraph available in corporate areas of the stadium on match day, as well as the TMG becoming an official digital news channel to England Rugby" (THE DRUM, 10/30).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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