RTL, Sky Draw High Ratings With Indian F1 Race; Bundesliga Sets Records On Sky, ARD
German free-to-air TV channel RTL "recorded satisfying ratings with its broadcast of Sunday's Indian F1 Grand Prix," according to Alexander Krei of DWDL. An average of 5.6 million viewers tuned in to watch Red Bull driver Sebastian Vettel win his fourth consecutive world championship title. The number translated into a market share of 37.9%. In the target demographic 14-49, RTL obtained a 33.6% market share. In addition, German pay-TV channel Sky attracted an average of 410,000 viewers to its broadcast of the race. In the target demographic, the network received a 3.9% market share (DWDL, 10/28).
BUNDESLIGA: DWDL's Krei also reported Sky "set a new record with its broadcast of Saturday's Bundesliga games." A total of 1.52 million viewers tuned in to watch Sky's simulcast or one of its five individual game feeds on Saturday afternoon. The number equaled a market share of 12.5%. In the target demographic, the pay-TV operator recorded an "outstanding market share" of 16.5%. A "big draw was the derby between Borussia Dortmund and FC Schalke." The game, which started at 3:30pm, attracted 420,000 viewers and had a 5% share in the target demographic. In addition, German public broadcaster ARD set a new record with Bundesliga highlight show "Sportschau," which was watched by 5.76 million viewers (DWDL, 10/28).
SKI WORLD CUP: DWDL's Krei reported ARD "recorded low ratings with its broadcast of the FIS Alpine Ski World Cup season opening men's giant slalom race from Sölden, Austria on Sunday morning." A total of 790,000 viewers tuned in to watch the first run. The number translated into a market share of 7.4%. The second run, which aired around noon, was watched by 1.05 million viewers and had a 7% share. In the target demographic, the win of U.S. skier Ted Ligety obtained a 4.2% share (DWDL, 10/28).