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Volume 6 No. 196

Marketing and Sponsorship

Bulgarian football club Lokomotiv Plovdiv "has announced it is on the verge of signing a new partnership agreement with the Gazprom petrol station," according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. NIS Petrol Exec Dir Ivan Kostadinov denied the news. The Gazprom petrol station network "has been in the Bulgarian market since July this year." Gazprom "had already been in talks with another Bulgarian club, Levski Sofia, but those negotiations stalled" when 13 clubs wrote to present Bulgarian PM Plamen Oresharski, asking Gazprom to support all the clubs, not just one club -- Levski. The Lokomotiv Plovdiv statement "surprised all the clubs, and seeming Gazprom." The club statement said that "the Gazprom petrol station network had chosen PFC Lokomotiv Plovdiv as its strategic partner in Bulgaria football! It is expected, the formal contract between the two parties to be signed soon" (INSIDE WORLD FOOTBALL, 10/28).

National Rugby League club Sydney Roosters is "set to become the third Australian football team to sign a sponsorship deal with global online secondary ticketing company viagogo." It "is the club's first new sponsorship deal signed since Syndey beat Manly in the NRL grand final in early October" (AUSTRALIAN FINANCIAL REVIEW, 10/28). ... Handball Bundesliga (HBL) Frisch Auf! Göppingen has extended its partnership with ticketing partner CTS Eventim for another five years. In addition, CTS Eventim will introduce a professional customer-relationship-management system that will enable the team to better accommodate customer needs (Frisch Auf! Göppingen). ... FC Barcelona unveiled a sponsorship agreement with Samba Financial Group for an initial period of three years. This agreement will make Samba an official sponsor and official bank of FC Barcelona in Saudi Arabia. It is the first alliance between FC Barcelona and an organization from Saudi Arabia (FC Barcelona). ... The NFL has opened its first official online store in China. The new site is The NFL collaborated with Export Now to establish operation, with the store initiating sales in October. The store sells official apparel, equipment and accessories branded from the NFL and its 32 teams over an e-commerce platform on China's business-to-consumer platform (Export Now).