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Marketing and Sponsorship

Marketplace Roundup: FC Augsburg Extends Sponsorship Deal With VR-Bank Until '16

Bundesliga club FC Augsburg has extended its sponsorship deal with financial institute VR-Bank Handels- und Gewerbebank. The bank will continue to be an exclusive partner of the club until '16. The deal was brokered by sports marketing agency SPORTFIVE (FC Augsburg). ... FC Barcelona's four professional teams on Wednesday presented their sponsorship agreement with logistics company Serveto. The agreement covers the current season and has an option to be extended for a second. In "agreement with the wishes of Serveto executives, the economic figures were not revealed" (SPORT, 10/23). ... The Lawn Tennis Association announced a four-year extension to its partnership with tennis equipment brand Babolat. As the official equipment supplier, Babolat will provide technical, product and stringing support across the organization, including via the Babolab at the National Tennis Centre in Roehampton. The new agreement will run through '17 (LTA). ... Greek Superleague champion Olympiacos "has signed a two-year partnership with Unicef under which the global children’s charity will receive branding rights for the club’s shirt." The goal of the partnership "is to raise funds and awareness, both in Greece and globally, for Unicef’s '100% Campaign' to immunise children not currently reached by vaccination programmes" (SOCCEREX, 10/23). ... Musafir.com, an online travel portal in which cricketer Sachin Tendulkar holds 7.5% stake, "will invest" Rs 100 crore ($16M) in its Indian business over the next few years. About 60% of the investment "will be towards marketing, promotions and branding and the rest on operations." The portal "will focus on business and launch applications and tools enabling customers to plan and customise their travel" (Indian BUSINESS STANDARD, 10/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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