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Marketing and Sponsorship

Marketplace Roundup: Paris St. Germain Signs Partnership Deal With Panasonic

Panasonic and Ligue 1 side Paris St. Germain agreed to a new partnership that will run for the next two seasons. Panasonic will install LED TVs with advanced image technology in the Parc des Princes stadium. Panasonic will also introduce the fans of Paris St. Germain to its innovative products via a series of special events, the club's social media and during matches (PSG). ... I Love meet and greet parking has signed a four-year deal with the British Sailing Team, providing airport valet parking to sailors and staff for travel to int'l venues (Royal Yachting Association). ... Smokefree NZ and New Zealand Rugby League have reached an agreement which will see the Smokefree logo on the sleeve of the Kiwis jersey for the duration of the Rugby League World Cup campaign. NZRL CEO Phil Holden said that "he is delighted with the arrangement" (NZRL).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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