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Volume 10 No. 26
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Duracell Partners With New Zealand's National Rugby Team, Includes TV Spot

Duracell has announced a partnership with New Zealand's national rugby team. The announcement coincides with the launch of a new TV commercial and marketing campaign featuring All Blacks players Sam Cane, Steven Luatua and Tawera Kerr-Barlow. The commercial celebrates the use of batteries in TV remotes, retro radios and cameras -- devices used by All Blacks fans to follow their team. The new partnership includes giveaways, nationwide promotions and exclusive behind-the-scenes videos (All Blacks).