Group Created with Sketch.
Volume 10 No. 24

Marketing and Sponsorship

Duracell has announced a partnership with New Zealand's national rugby team. The announcement coincides with the launch of a new TV commercial and marketing campaign featuring All Blacks players Sam Cane, Steven Luatua and Tawera Kerr-Barlow. The commercial celebrates the use of batteries in TV remotes, retro radios and cameras -- devices used by All Blacks fans to follow their team. The new partnership includes giveaways, nationwide promotions and exclusive behind-the-scenes videos (All Blacks).

Australian cricketer Usman Khawaja admitted that "he has contemplated not wearing the logo of Cricket Australia major sponsor VB on religious grounds, and may well do so in the future," according to Chris Barrett of the SYDNEY MORNING HERALD. Khawaja "is the country's first Muslim Test cricketer." He said on Monday that he supported Pakistani former asylum seeker Fawad Ahmed, who, after talks with CA, "was permitted to don a playing strip without alcohol advertising during Australia's limited-overs series in England." Striving to regain his Test place, Khawaja revealed that he "had thought about also asking for dispensation not to promote the beer giant via the Australian team's uniform." But given that he is back on the fringe of the Test team, "he will wait until he is a more permanent member of the national side before seriously considering taking the stance." As Sydney Thunder announced his re-signing for this season's Big Bash League, Khawaja said, "I understand what Fawad is doing, and I'd be lying if I said I hadn't thought about it. I thought about it for this Ashes campaign. But I probably haven't been in the Australian team for long enough to worry about it too much." Another tricky logistical situation for Khawaja "would be the fact that his adopted state team, Queensland, is sponsored by XXXX Gold" (SMH, 10/22).

Panasonic and Ligue 1 side Paris St. Germain agreed to a new partnership that will run for the next two seasons. Panasonic will install LED TVs with advanced image technology in the Parc des Princes stadium. Panasonic will also introduce the fans of Paris St. Germain to its innovative products via a series of special events, the club's social media and during matches (PSG). ... I Love meet and greet parking has signed a four-year deal with the British Sailing Team, providing airport valet parking to sailors and staff for travel to int'l venues (Royal Yachting Association). ... Smokefree NZ and New Zealand Rugby League have reached an agreement which will see the Smokefree logo on the sleeve of the Kiwis jersey for the duration of the Rugby League World Cup campaign. NZRL CEO Phil Holden said that "he is delighted with the arrangement" (NZRL).