Liga MX side Atlas fired coach OMAR ASAD after the team "recently completed its 13th consecutive match without a victory." An Atlas statement said, "Omar Asad's time at the head of the club has concluded. We will provide more information on Monday or Tuesday" (LA AFICION, 10/6). ... Fox Int'l Channels announced the appointment of Fox Sports ad sales veteran TODD SIEGEL as exec VP of int'l ad sales and partnerships U.S. Siegel will spearhead efforts to build global ad sales partnerships with U.S.-based clients for FIC and National Geographic Channels Int'l. Based in New York, Siegel will team with FIC's existing ad sales leaders DEBORAH ARMSTRONG in Europe, HECTOR COSTA in Latin America and SIMEON DAWES in Asia-Pacific to complete FIC's global ad sales footprint (FIC).