The Australian Rugby Union on Tuesday announced that sports brand ASICS will sponsor Australian Rugby and be an official partner of the Qantas Wallabies starting in '14. The deal extends ASICS' existing partnership with Australian Rugby as official footwear supplier. Under the partnership, all Australian Rugby teams, including the Wallabies and Qantas men's and women's sevens, will wear ASICS apparel and footwear, with the ASICS logo appearing on jerseys. The ASICS logo will appear on jerseys for the first time in January, when the Qantas men's sevens will compete in Las Vegas in the HSBC Sevens World Series. New ASICS Wallabies apparel will be available in retail stores in May (ARU).
Marketing and Sponsorship
F1's major teams reportedly "oppose moves to appoint a single fuel supplier," according to MOTORSPORT. The new Concorde Agreement "paves the way for a single supplier of fuel in the future." An FIA media statement said FIA will be "in charge of conducting the tender process," with Bernie Ecclestone "entitled to run the commercial negotiations with potential suppliers." But according to Germany's Sport Bild on Wednesday, "the big teams are not happy about this development." That is because "they all have separate and lucrative deals in place with major oil corporations: Ferrari with Shell, Renault with Total, Mercedes with Petronas, McLaren with Mobil" (MOTORSPORT, 10/1).
Malaysia Youth & Sports Minister Khairy Jamaluddin "hopes that tax breaks and incentives will be made available to the private sector soon to encourage companies to sponsor local sporting events," according to Ashreena Pillai of THE STAR. Khairy stated that the "private sector has a crucial role to play in the development of sports in the country," and added that he has "written to the National Treasury to suggest incorporating tax breaks and incentives in the upcoming 2014 Budget for companies which support and sponsor sporting events, tournaments and even academies in the country." Khairy said, "I think, if they (National Treasury) can introduce a slew of incentives as far as taxation is concerned, that may well assist in roping in more companies to support local sports events" (THE STAR, 10/1).