FC Cologne Starts Stadium Naming Rights Talks With Rightsholder RheinEnergie
Second Bundesliga club FC Cologne "has started negotiations with stadium naming rights partner RheinEnergie after it reached an agreement with the city on future stadium lease payments," according to Alexander Haubrichs of EXPRESS. FC Cologne President Werner Spinner said, "We've already had initial talks." The club receives €2.1M ($2.8M) annually from the naming rights deal with RheinEnergie which runs until '14. However, the club "is looking for a distinctive increase, especially if the team gets promoted to the Bundesliga." The club hopes to reach a long-term agreement with the partner before the end of October (EXPRESS, 9/27).