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Volume 6 No. 215
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Man City Launches 10 New International Twitter Accounts In Same Languages As Websites

Man City has expanded its global social media presence by launching 10 new int'l Twitter accounts. In addition to its existing English and Arabic Twitter accounts, which are followed by more than 1.5 million fans, the club now offers Twitter content in traditional Chinese, French, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Spanish and Thai. The launch follows the roll-out of the club's 10 int'l websites in the same languages earlier this summer. The new Twitter accounts bring the club's total multilingual digital offering to 12 Twitter accounts and 13 websites, in addition to its Mandarin Chinese social media presence in Sina Weibo and Tencent Weibo (Man City).