Young Fans Drive Record Sales Of Premier League Season Tickets During '12-13 Season
The '12-13 Premier League season set a record for adult and junior supporters buying full season tickets. Total adult season ticket sales for last season were 476,776, beating the previous best in '07-08 of 476,267. The '12-13 figure is a 7% increase on '04-05, the first season that the Premier League started compiling season ticket data. There were particularly strong results in junior season ticket sales, with 58,546 sold during the '12-13 campaign. Before last season the record for junior season ticket sales was '08-09, when 58,313 were purchased. There has been a 26% increase in junior ticket sales across the Premier League since '04-05. The records are a result of clubs taking steps to encourage juniors and families through the turnstiles. Everton, for example, introduced a £95 ($150) season ticket for under-11s during the '12-13 season and a £149 ($235) ticket for those aged 12-16. Thanks to these measures, the number of under-16s securing a full season ticket at Goodison Park rose 39%. Newcastle United claims to have Europe's largest family enclosure area for '13-14 after extending it to a capacity of almost 8,200. They have introduced a combined adult and child season ticket costing £483 ($759). Aston Villa has also introduced a special offer in family season tickets for two adults and two children. A combined season ticket for two adults and two children under the age of eight starts at £650 ($1,022) (EPL).