CNBC Tapped Official Broadcast Partner Of Premiership Rugby Club Saracens
CNBC has become the official broadcast partner of Premiership rugby club Saracens. The global partnership, announced Wednesday, sees the business and financial news network unite with one of Europe's leading rugby clubs. The CNBC brand will appear on Saracens playing jerseys, with the network also benefiting from player appearances, access to tickets, hospitality and branding at Allianz Park for two seasons. The Saracens players will wear their jerseys with the CNBC logo for the first match of the season at the London Double Header on Saturday. The partnership will incorporate Saracens' relationship with its int'l clubs, with the CNBC brand appearing on club shirts where possible within current sponsor agreements (CNBC).