Menu
Marketing and Sponsorship

Marketplace Roundup: Brazilian Football Confederation Announces Deal With Samsung

The Brazilian Football Confederation (CBF) "has further enhanced its commercial portfolio" ahead of the 2014 World Cup by "unveiling a new sponsorship deal with Samsung." Terms of the agreement "were undisclosed," but Samsung becomes the Brazilian national team’s 13th commercial partner. The CBF is reported to have generated R$235.6M through sponsorship deals in '12 (SOCCEREX, 9/3). ... Turkish Airlines has signed a one-year sponsorship with Ligue 1 side Olympique de Marseille to become the official airline company of the club. The partnership will allow Turkish Airlines to promote its new lines at Marseille airport. The deal integrates with the presence of the Turkish Airlines brand on the back of the club's jersey. There are also some LED and ads on the OM media platform. Turkish Airlines will also receive hospitality tickets (Turkish Airlines). ... Serie A AS Roma’s new third jersey "will be all black at the request of 45 percent of season ticket holders." The club "allowed fans the opportunity to vote for a new strip" (FOOTBALL ITALIA, 9/3). ... Serie A club Catania "has agreed a deal for food company Fiorucci to become its new main sponsor." Terms of the deal "were undisclosed," but Italian media reports said that the agreement will be in place for the '13-14 season. Fiorucci "will share branding space on the front of the Sicilian club’s shirts with ferry company TTT Lines" (SOCCEREX, 9/3). ... National Rugby League club Parramatta Eels have named security firm Content Security its new apparel sponsor for '14. The Content Security logo will feature on the back of the Eels shorts (Parramatta Eels).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/09/04/Marketing-and-Sponsorship/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/09/04/Marketing-and-Sponsorship/Notes.aspx

CLOSE