The Circuit de Catalunya near Barcelona, which "hosts F1 and motorcycling, among other events," will now be called the Barcelona-Catalunya Circuit. The new venue name is "due to the sponsorship agreement with the Barcelona city council" and the "need to combine the tourism of the city with the circuit's activities." The agreement "could strengthen the venue, taking advantage of Barcelona's position and projection in the world" (EFE, 9/2). ... The Broadfield Stadium in Crawley, Engand, "has been renamed The Checkatrade.com Stadium" as part of a five-year sponsorship deal between League One side Crawley Town and the online company (CRAWLEY OBSERVER, 9/2).... Renault and French NBA player Tony Parker Friday announced a global partnership at the Chengdu Int'l Motor Show in China. Parker will promote the new Renault Koleos for two years (Renault). ... Int'l law firm Hogan Lovells "has reached a deal with the British Paralympic Association" to be its official legal services provider until the end of '16. The long-standing relationship between the two organizations "has existed since before the 2008 Beijing Paralympic Games" (BPA). ... Kontinental Hockey League and PepsiCo signed a cooperation agreement for one season. The partnership extends to three brands in the PepsiCo portfolio: Pepsi, Adrenaline Rush and Lay's (KHL). ... UAE Pro League club Al Nasr "has agreed a one-year extension to its partnership with Emirates NBD which will see the banking group continue as its main sponsor" (SOCCEREX, 9/2).
