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Marketing and Sponsorship

Sky Signs Three-Year Extension With Italian Cycling Brand Pinarello

The Sky Pro Cycling team and Italian cycling brand Pinarello "have confirmed that they will extend their current collaboration" until the end of the '16 season, according to VELO NATION. The three-year extension "adds on to the previous four year cooperation," with the Italian company "having come on board when the team was launched" in '10. In that time, the British squad has won the Tour de France twice, with Bradley Wiggins and Chris Froome, respectively, and also taken numerous Tour stages, Froome's Bronze Medal in the Olympic time trial title and "other additional success" (VELO NATION, 8/27).

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