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Volume 10 No. 22
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German Sports Marketing Index Falls Three Points As Confidence In Industry Slows Down

The German Sports Marketing Index (DSMI) was unable to continue its upward trend of the past three years. The DSMI represents the economic forecast of the German sports industry and serves as a supporting tool for strategic management and investments decisions. To create the DSMI, Deloitte Sport Business Group and the Institute for Sport Management and Sport Medicine (ISS) of the Hochschule Koblenz surveyed more than 100 industry experts. In addition to the usual future industry development estimates, this year the index specifically asked for potential dangers of professional sports in Germany. The result shows a slight slowdown in business confidence in the German sports industry as the index fell three points in comparison to last year. Deloitte Sport Business Group Partner & Head Karsten Hollasch said, "However, the DSMI is just slightly below the level of 2006, its base year, in which the football World Cup sparked huge euphoria" (Deloitte).