Menu
Media

BT Forced To Rethink Advertising Plan For TV Sport Channels

BT "has had to revise its plans to sell advertising space on its TV sports channels despite undercutting rival Sky Sports rates" by as much as 20%, according to Robert Budden of the FINANCIAL TIMES. Media buyers said BT had "sought to lock in advertisers to deals for as long as 10 months," but that limited demand for these packages meant "it has been forced to offer shorter deals." At the same time, "it has undercut Sky on ad rates," with media buyers saying that "advertising slots on BT Sport were about 10 to 20 per cent cheaper than those of its rival satellite broadcaster." Media buyers estimated that annual advertising revenues for BT’s new sports channels "appeared poised to exceed" £10M ($16M) annually. The telecom operator has to date invested about £1B ($1.6B) in its new sports channels, including having paid £738M ($1.2B) for the rights to 32 Premier League games per season for three years. According to Sales Dir Jonathan Allan, Channel 4, which is selling advertising space for BT’s new sports channels, had "so far exceeded internal revenue targets" (FT, 8/26).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/08/27/Media/BT-Ads.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/08/27/Media/BT-Ads.aspx

CLOSE