Modern Times Group Extends Rights To Broadcast English Premier League In Baltics
Swedish media company Modern Times Group announced that it has prolonged the exclusive TV broadcasting rights to England's Premier League in Estonia, Latvia and Lithuania on all platforms from the start of the '13-14 season until the end of the '15-16 season. The rights include exclusive coverage of all 38 rounds of the EPL. Approximately 100 matches will be broadcast with local commentary on the premium pay-TV sports channel Viasat Sport Baltic. MTG will also get access to additional programs featuring highlights, profiles and analysis. MTG has broadcast the Premier League in the Baltics since the start of the '10-11 season. The rights have been acquired from Saran Holding, a leading Turkish business conglomerate, which is active in a broad range of sectors including media and sports (MTG).