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Volume 6 No. 217
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Adidas Puts On Light Show To Highlight New Lionel Messi F50 Cleats

Adidas has kicked off the launch of its next generation of Lionel Messi cleats with "The New Speed of Light" video featuring the four-time FIFA World Player of the Year sporting his adizero F50s. The ad was shot at 1,000 frames per second to give it a distinctive visual display (adidas). The ad is part of the launch of the second phase of adidas' Messi product line, according to adidas Senior VP of Global Football Markus Baumannn (SBD Global).