FA Extends Deal With Continental Tires To Become Exclusive Women's Football Partner
Continental Tires will become one of the exclusive partners of the FA’s new commercial program for women’s football from '14-18. The extended partnership will include the Women's Super League, the England women’s team, the FA Women’s Cup and the FA WSL Continental Cup. In addition, Continental will continue to support the FA Girls’ Football Festivals, a national program to increase participation at grassroots level, as well as being one of the official supporting partners of St. George’s Park, the new national football center. Specific rights will include the continued title sponsorship of the FA WSL Continental Cup, exclusive official tire partner of the FA WSL, branding opportunities at high profile televised fixtures, access to elite players, as well as exclusive activity at grassroots level in communities via the FA Girls’ Football Festivals (FA).