Manchester Arena Re-Branded As 'Phones4u Arena, Manchester' In New Deal
Telecom firm Phones 4u "has signed a five-year sponsorship deal with Manchester Arena," according to James Ferguson of the MANCHESTER EVENING NEWS. The deal will see the venue re-branded "the Phones4u Arena, Manchester." As part of the multi-million pound agreement with the arena's management company, SMG Europe, "work will begin on a refurbishment of its interior and exterior." The arena, which attracts 1.5 million visitors a year, "will also offer Phones4u customers the opportunity secure priority seats for concerts and other events." The 21,000-seat complex is "the largest indoor concert arena in Europe" (MANCHESTER EVENING NEWS, 7/31).