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Marketing and Sponsorship

Marketplace Roundup: Bundesliga FSV Mainz Extends Coca-Cola Sponsorship Through '16

Bundesliga club FSV Mainz has extended its sponsorship deal with Coca-Cola for another three years until '16. The company retains its distribution rights for non-alcoholic beverages at the Coface Arena. Coca-Cola will also receive several maketing opportunities at the stadium and club facilities (FSV Mainz). ... Bundesliga club Hertha BSC Berlin has extended its exclusive partnership with car brand Audi for another three years until '16. The deal provides Audi with ad space in camera view as well as various other marketing opportunities. Audi has been a partner of the club since '06 (Hertha BSC). ... The Football Conference, which governs fifth- and sixth-tier football leagues in England and Wales, confirmed it has reached a deal with online payment company Skrill to be its new title sponsor. The three-year agreement will see the divisions named the Skrill Conference Premier, the Skrill Conference North and the Skrill Conference South in a deal 'comparable' to previous sponsorships (HALIFAX COURIER, 7/27). ... Volvo on Monday extended its support of the Super Rugby New South Wales Waratahs. It will become the team's principal sponsor starting next season. Formerly the Waratahs' sleeve sponsor the past two years, Volvo will "assume prime position on the front of the Waratahs sky blue jersey for the 2014 season and beyond" (THE AUTO CHANNEL, 7/29).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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