Baskin-Robbins Renews Sponsorship Of Leyton Orient, Increases Financial Support

League One football club Leyton Orient has announced that ice cream retailer Baskin-Robbins will again be sponsoring the club for the '13-14 season and "has increased its financial support to become one of the main club partners," according to Simon Mail of the GUARDIAN SERIES. The deal will see it renewing its naming rights of the North Stand at the Matchroom Stadium, "which will see it continue to be called the Baskin-Robbins Family Stand." Baskin-Robbins "will continue to support activity in the area where family friendly ticket pricing and a matchday experience to match are on offer at every league game, something that contributed to the club being awarded the Football League 2013 Family Excellence Award." Baskin-Robbins will also be the official website sponsor while the two organizations will be working on further activity for the benefit of Orient supporters throughout the course of the season (GUARDIAN SERIES, 7/24).