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Marketing and Sponsorship

Herbalife, AEG Sign Deal With Swedish National Football Team Through 2016

Global nutrition company Herbalife signed a three and a half-year deal with AEG to make Herbalife the official shirt sponsor of AEG-owned Swedish football team Hammarby Fotboll Club. The deal runs through '16. Herbalife is also the shirt sponsor of Major League Soccer's L.A. Galaxy, which is also owned by AEG. The new Herbalife shirts will be revealed at the Hammarby vs. Paris St. Germain friendly on Tuesday. Additionally, the deal will encourage more direct links between Hammarby and the L.A. Galaxy. Herbalife products will be promoted at both team's stadiums and on social media. The agreement also includes commitments for Hammarby to train at the StubHub Center in the U.S. during the term, as well as for Galaxy and Hammarby to play a friendly at the stadium (AEG).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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