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Volume 6 No. 216


BT Sport "has further bolstered its football portfolio after agreeing a two-year deal to show 30 live matches a season from the Conference Premier," Britain's fifth-tier football league, according to Ben Rumsby of the London TELEGRAPH. The media company will broadcast 25 regular-season games, plus both legs of the playoff and semifinals and final at Wembley, from August. BT Sport "will hope the capture helps in its increasingly-bitter war with Sky, which last week announced it would show the opening day of the season free or charge in response to its rival’s 'free' football offer." BT Sport Head Simon Green said, "We are delighted that we’ve been able to invest in the non-league game and play our part in helping community clubs to flourish" (TELEGRAPH, 7/3). In London, Sunni Upal reported the latest deal "adds to BT's already impressive line-up of live football," including the Premier League, FA Cup, Europa League, Scottish Premier League, Bundesliga and Major League Soccer. BT has also snapped up the rights to Premiership rugby, UFC, WTA tennis and MotoGP (DAILY MAIL, 7/3). USWITCH's Oliver Folkard reported the launch of BT Sport "can provide a boost to the pub trade." BT Retail CEO Marc Watson claimed that pub landloards "will now be able to show Saturday lunchtime Premiership football more affordably." Watson noted that Saturday lunchtime is "one of the busiest periods for pubs," and "very, very important" to the economics of many businesses (USWITCH, 7/2).

Sport1's new logo design.
Photo by: SPORT1
German free-to-air TV channel Sport1 "presented a new logo design at a press conference on Wednesday," according to Manuel Weis of QUOTENMETER. Beside the new logo that also incorporates the slogan "Mittendrin" ("in the middle of it") and reminds of Sport1 predecessor DSF, Program Dir Olaf Schröder "presented Sport1's new radio station Sport1 FM and several new TV formats." Arguably the most important TV project "is a new football talk show that will air Sundays at 9:45pm." The channel also presented two new faces with Laura Wontorra, who joins Sport1 from Sky and will become the regular presenter of the channel's 2nd Bundesliga game on Monday evenings, and Sky Sport News HD's Anna Kraft, who will present Sport1's "Bundesliga aktuell" show. The channel's new radio channel Sport1 FM, which can be received via Internet, smartphone apps, WiFi radios and tablets with celluar connection, "will broadcast a 24-hour, free-of-charge program starting on July 18." In the background of the radio station "works a 20-person editorial staff." In addition to regular programs and shows that are also known from Sport1's TV program, the radio station "will live broadcast Bundesliga and 2nd Bundesliga games, as individual games and as a simulcast, up to four DFB-Pokal (German Cup) games per round, selective national team games and top-division basketball and handball games" (QUOTENMETER, 7/3).