Menu
Media

La Liga Side Atlético Madrid Rapidly Gaining Expansive Following On Social Networks

The facts of La Liga side Atlético Madrid's growth "demonstrate that the Internet is new territory," according to Chema G. Fuente of MUNDO DEPORTIVO. Atlético has become Spain's third team after Barcelona and Real Madrid. At the moment, the club has 1.3 million followers among the social media networks where it has a presence (Twitter, Facebook, Google+, Youtube, Tuenti and Instagram).  Facebook is the first social network where Atlético had a presence, and the club now has 497,758 Facebook friends. This season "has been especially successful on this platform. In the last eight months, Atlético has reached more than 200,000 new friends." Almost 2,000 fans per day have followed the club this year. The majority are Spanish, but "there is also a significant number of Colombian, Turkish, Mexican, Brazilian and Egyptian fans." Twitter "is one of Atlético's favorite territories." In two years, the club has gone from 20,553 to 416,000 Twitter followers, including the 189,000 that have followed it in the last eight months (MUNDO DEPORTIVO, 6/24).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/06/25/Media/Atletico.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/06/25/Media/Atletico.aspx

CLOSE