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Volume 6 No. 215
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La Liga Side Atlético Madrid Rapidly Gaining Expansive Following On Social Networks

The facts of La Liga side Atlético Madrid's growth "demonstrate that the Internet is new territory," according to Chema G. Fuente of MUNDO DEPORTIVO. Atlético has become Spain's third team after Barcelona and Real Madrid. At the moment, the club has 1.3 million followers among the social media networks where it has a presence (Twitter, Facebook, Google+, Youtube, Tuenti and Instagram).  Facebook is the first social network where Atlético had a presence, and the club now has 497,758 Facebook friends. This season "has been especially successful on this platform. In the last eight months, Atlético has reached more than 200,000 new friends." Almost 2,000 fans per day have followed the club this year. The majority are Spanish, but "there is also a significant number of Colombian, Turkish, Mexican, Brazilian and Egyptian fans." Twitter "is one of Atlético's favorite territories." In two years, the club has gone from 20,553 to 416,000 Twitter followers, including the 189,000 that have followed it in the last eight months (MUNDO DEPORTIVO, 6/24).