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Marketing and Sponsorship

Marketplace Roundup: Nike Adds Chinese Golfers Li And Zhang To Its Lineup Of Tour Players

Nike Golf added Chinese golfers Hao-Tong Li and Xin-Jun Zhang to its talented Tour roster. In a multi-year agreement, Li and Zhang will represent the Swoosh in clubs, ball, footwear, glove, apparel, headwear and accessories (Nike). ... German Football League (DFL) Digital Sports extended its cooperation with IT solutions company BTD Newmedia (DFL). ... Bundesliga club Bayer 04 Leverkusen "has signed a sponsorship deal with Austrian regional tourism company SalzburgerLand Tourismus GmbH." The two parties "signed a three-year deal" (SALZBURG24, 6/17). ... Bundesliga side Borussia Dortmund has extended its sponsorship deal with Brinkhoff’s brewery for another five years. Brinkhoff’s previous deal with Dortmund, which entailed its No.1 brand serving as a "champion partner" of the club, was due to expire in '15. However, the agreement has now been extended through to June 30, 2020 (Borussia Dortmund). ... Neymar has teamed up with clothing brand Rock & Soda to launch a line of pants and jean shorts called NJR for the young public. The 60 models of the summer collection will go on sale in August at major department stores in Brazil (SPORT, 6/17). ... Ultimate Sports Nutrition reached a sponsorship agreement with Bolton Arena, which as of the end of June will be known as the USN Bolton Arena (USN). ... CONCACAF and its commercial agency, Traffic Sports, "have signed up State Farm as the official auto and home insurance sponsor for the 2013 Gold Cup," which kicks off in the U.S. next month. State Farm "returns to back the Gold Cup after supporting the past three editions of the biannual national team competition" (SOCCEREX, 6/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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