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Volume 6 No. 212
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Chinese Internet Provider Tencent Signs LeBron James To Promote NBA 2K Online China

Chinese Internet provider Tencent has partnered with LeBron James, who will serve as spokesperson for NBA2K Online in China. The game is co-developed by Tencent Games, 2K and Visual Concepts China and based on the popular NBA 2K video game series. James will appear in advertising campaigns and other promotions to support the game in China, and will also provide input on game modes and content. Tencent will also create LeBron james social networking accounts in China (Tencent).