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Marketing and Sponsorship

Marketplace Roundup: Kitbag Named 2014 Ryder Cup Official Partner

European online sports retailer Kitbag has been named the official retail partner for the 2014 Ryder Cup, to be held in Perthshire, Scotland. Kitbag will be responsible for running the on-site merchandise pavilion. Additionally, Kitbag will operate an online shop in advance of the biennial event (European Tour). ... Championship side Bristol City has extended its sponsorship deal with Blackthorn cider. The brand will be featured on home and away kits as well as training merchandise for the first time (Bristol City). ... National Rugby League Melbourne Storm has signed Japanese automaker Suzuki to a three-year sponsorship extension (HERALD SUN, 6/7). ... German third-division side Alemannia Aachen will use Infront Sports & Media to handle all commercial rights of the club. This includes the main sponsorship, the official kit supplier package, board advertising at homes games and hospitality (Infront).

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SBJ Morning Buzzcast: April 24, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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