Menu
Marketing and Sponsorship

Manchester City Seeks Sponsorship Replacement For $38M Etihad Shirt Deal

Man City is seeking to replace Etihad Airways as its shirt sponsor, "but the search is being hampered" by the chaos surrounding former Manager Roberto Mancini's sacking and uncertainty over the club's future, according to Nick Harris of the London DAILY MAIL. According to a source, Man City COO Tom Glick "is using a group of external consultants and agencies to find sponsors." Initial feedback is that Man City is "not the easy sell that was perhaps imagined." The source, who has knowledge of Man City's commercial affairs, said, "Developments over the past four or five weeks haven't been helpful." Industry sources said that Man City's hierarchy "decided months ago to find a major sponsor to replace Etihad on City's shirts," although Etihad will remain a major club sponsor. Glick is using outside agencies working under contracts issued by City Sports Marketing Ltd., "a subsidiary of Manchester City registered at Companies House in January." It is understood one potential shirt sponsor, an int'l financial services firm with its headquarters in the U.S., was considering a five-year, £25M- ($38M)-a-year deal, but has dropped out of negotiations "because of uncertainties about where City are going, medium-term" (DAILY MAIL, 5/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/05/20/Marketing-and-Sponsorship/Man-City-Etihad.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/05/20/Marketing-and-Sponsorship/Man-City-Etihad.aspx

CLOSE