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Volume 6 No. 214

Marketing and Sponsorship

Caixa Econômica Federal "has further enhanced its presence in Brazilian club football" by agreeing a one-year deal to become the new main shirt sponsor of Brasileiro club Coritiba, according to SOCCEREX. The agreement with government-owned financial institution Caixa is worth a reported R$6M ($2.98M) to Coritiba, and comes just days "after the company sealed a similar one-year deal with Flamengo." It means that Caixa "now sponsors four Serie A clubs, with the firm also backing Atlético Paranaense and Corinthians" (SOCCEREX, 5/13).

INTER MILAN: Serie A side Inter Milan has extended its sponsorship deal with Oknoplast for an additional two years until the end of the '14-15 season. As part of Oknoplast's sponsorship, the company's logo will be displayed at the Stadio Guiseppe Meazza, the Centro Sportivo Angelo Moratti and on the club's official website, as well as on promotional and marketing information, and in corporate hospitality (Inter Milan).