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BT, FA Team Up To Support Women's Game, Acquires WSL, National Team, FA Cup Rights

The FA has reached an agreement with British telecom company BT "to become one of the founding partners of a new commercial programme for women's football" from '14-18, according to SOCCEREX. BT "has acquired rights for the FA Women’s Super League, the England women’s senior team and the FA Women’s Cup." In addition, BT Sport "will exclusively broadcast WSL live matches across the season." Following the launch of the WSL in '11, the rise of the England women’s team to seventh in the FIFA World Rankings and the success of the London 2012 Olympics, women’s football "is the largest growth area of the English game and is now the third biggest team sport in the country" (SOCCEREX, 5/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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