FIFA, EA Sports Extend Licensing Agreement For Video Game Franchise Until '22
EA Sports and FIFA extended their existing licensing agreement until Dec. 31, 2022. Under the terms of the agreement, EA Sports maintains exclusive rights to release FIFA-branded action and management video games. In addition, EA Sports also holds exclusive rights to release the official FIFA World Cup video game as well as retaining its status as a presenting partner of the FIFA Interactive World Cup. The EA Sports FIFA franchise continues to drive record consumer engagement with over 65 million games played weekly (FIFA).