Dortmund To Build $6.5M 'BVB Adventure World' For Fans To Open Spring '14
Bundesliga club Borussia Dortmund "will build a 'BVB-Erlebniswelt' (BVB Adventure World) at the northwest corner of its Signal Iduna Park until spring '14," according to RUHR NACHRICHTEN. The new more-than-2,000 square meter service center will reportedly cost more than €5M ($6.5M) and "is supposed to become a meeting point for Borussia fans." Marketing Dir Carsten Cramer said, "The goal is to make the brand BVB come to life in an all-encompassing adventure world." The state-of-the-art service center "will have tickets right next to jerseys and stadium tours right next to away game trips." It "will also include a cafeteria and a BVB digital center" (RUHR NACHRICHTEN, 5/4).