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Marketing and Sponsorship

Marketplace Roundup: Arsenal Partners With Imperial Bank For Debit Cards In Africa

EPL side Arsenal has announced a partnership with Imperial Bank to issue co-branded debit cards throughout Kenya and Uganda. The three-year partnership is the first major int'l financial agreement for Arsenal. The partnership will allow Arsenal Soccer School coaches visiting Kenya and Uganda to run coaching clinics on behalf of Imperial Bank (Arsenal). ... National Rugby League's Cronulla Sharks have agreed to a short sponsorship deal with Australia mining and construction manufacturer Salmon Buckets and Attachments for the '13 season (Sharks). ... League One's Leyton Orient, Swindon Town and League Two Wycombe have signed a Win A Pro contract deal with Samsung Electronics UK (NEWHAM RECORDER, 5/1). ...  Ascot Racecourse and BMW UK announced that BMW has been designated the official car of Ascot for '13. This is "the first time that the racecourse has partnered with an automotive manufacturer." A fleet of 18 vehicles "will be provided" by BMW (SPORTING LIFE, 5/1). ... Rolex created a €1M ($1.3M) rider bonus for the winner of a new Grand Slam of Show Jumping of three competitions -- Aachen, Germany, Geneva and Spruce Meadows, Canada. Aachen announced simultaneously that it was increasing prize money for its Rolex Grand Prix to €1M (Rolex).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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