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Volume 6 No. 212


UEFA has "taken more than a million pounds from the English clubs' pot of Champions League television money for scheduling domestic matches against the competition," according to the London DAILY MAIL. The €1.3M ($1.7M) fine "was imposed after UEFA's disciplinary panel found 'clashes relating to the 2010-2011 and 2011-2012 seasons.'" UEFA said that the money "will be spread among clubs in other countries, with the majority of it to be spent on youth training." The FA has also been fined €50,000 ($65,000) for its involvement. English officials "are said to have been repeatedly warned about league and cup matches clashing with the Champions League" (DAILY MAIL, 4/26).

SingTel said that it might not seek to be the first pay-TV company to secure the broadcasting rights for the World Cup after its “harrowing” experience with its EPL contract, according to David Bottomley of TODAY ONLINE. SingTel Digital Life CEO Allen Lew said, "I’ve got more important things to do in life than to make appeals and continually have discussions with regulators. The World Cup will happen, and if Singapore’s not part of it, good luck." Earlier this week, the Media Development Authority asked SingTel "to share the next three seasons of EPL matches with rival StarHub." This was after deciding that the contract which SingTel signed for rights to the matches “contained certain clauses which prevent or restrict or are likely to prevent or restrict the same content from being acquired or otherwise obtained for transmission on selected platforms in Singapore by other pay-TV retailers.” Lew: "This decision, and the way it was handled and communicated, certainly will make us much more cautious about being a first mover" (TODAY ONLINE, 4/27).

LOOKING OUT FOR THE FANS: TECH GOONDU's Alfred Siew opined some of the grumbling from SingTel in the past two days "has been rather astonishing." After being told to share its Premier League screenings with StarHub, it "threatened to raise prices for football fans next season." It took things further Friday, saying that "it might not be bidding for World Cup rights in 2014." To which football fans should say “thank you.” Let "someone else bid lower so viewers don’t have to pay so much" (TECH GOONDU, 4/27).

BT "is to kick-start a marketing campaign showcasing its new football channel in mid-May, with Premier League stars Robin van Persie and Gareth Bale set to feature," according to John Reynolds of MARKETING MAGAZINE. A source said, "BT will announce its commercial proposition in the week-ending May 6 and this will soon be followed by the marketing campaign." Van Persie "will star in TV ads and feature on billboards and other marketing from mid-May, when BT begins its concerted land grab for subscribers." The telecoms company's marketing offensive "will see it go up against Sky, which has held the sports-pay crown for two decades and is likely to go toe-to-toe against its new rival in terms of marketing" (MARKETING MAGAZINE, 4/29).

German pay-TV channel Sky "received respectable ratings with its broadcasts of Saturday's Bundesliga games," according to Alexander Krei of DWDL. A total of 1.15 million viewers tuned in on Saturday afternoon to watch one of the five individual games or Sky's simulcast. In the target demographic 14-49, Sky's broadcast obtained a 10.3% market share, which "was the lowest share since mid-February." Saturday's top game between Dusseldorf and Bremen attracted 860,000 viewers and had a 4.7% market share. On Sunday, Sky's coverage of the matchup bewteen Mainz and Frankfurt was watched by 610,000 viewers, which equaled a 3.1% share in the target demographic. The second Sunday game between Schalke and Hamburg SV attracted 830,000 viewers and had a 3.8% share in the target demographic (DWDL, 4/29).

BOXING BOUT: German public broadcaster ARD "recorded convincing ratings for its broadcast of the boxing fight between Jürgen Brähmer and Tony Averland on Saturday night." An average of 2.43 million viewers tuned in to watch the bout. ARD obtained a 18.2% market share. Prior to the main fight, 2.86 million viewers watched Jack Culcay's loss to Guido Nicolas Pitto. In addition, the ARD Bundeliga-Sportschau, which aired on Saturday evening, attracted 5.39 million viewers. The Sportschau's market share was 24% (DWDL, 4/29).

German free-to-air TV news channel n-tv "will include the motorsports magazine 'PS - Porsche Carrera Cup' in its program." Starting on May 6, n-tv "will show the highlights of each of the Carrera Cup's nine race weekends on the following Monday at 6:30pm." A 10th episode "will show the highlights of the whole season." N-tv "continues to expand its motorsports coverage". The channel "already shows all races of the FIA Formula 3 European Championship and highlights of World Rally Championship races on Sundays" (DWDL, 4/29). ... FIFA announced that "it will embark on a test of 4K visual technology" at the upcoming Confederations Cup in Brazil. FIFA "will work with official partner Sony to implement the 4K test at the Confederations Cup," which kicks off on June 15 in Brasilia (SOCCEREX, 4/29).