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Marketing and Sponsorship

Marketplace Roundup: Ex-German Footballer, FIFA Administrator Signs Gazprom Deal

Former German football player and FIFA administrator Franz Beckenbauer "has signed a personal endorsement deal" with Russian gas producer Gazprom "designed to promote football as a tool for social integration among children" (INSIDE WORLD FOOTBALL, 4/24). ... The German Swimming Federation (DSV) has signed  a new premium partnership with swimwear manufacturer Arena. The Italy-based company will become the federation's official supplier for int'l competition in '13 (DSV). ... German 3rd League football club SV Wacker Burghausen has extended its partnership with Danish sportswear company hummel for another three years. Hummel, which has been a partner of the club since '07, will contiune as its official kit provider until the end of the '15-16 season (SV Wacker Burghausen). ... Tata Communications said that "it has partnered with Mercedes AMG Petronas, to deliver trackside connectivity for the team at all Formula One race locations" (PTI, 4/24). ... Famous Brands Ltd. brand Mugg & Bean is partnering with South African Hockey as the new co-sponsor of the SA men's field hockey team (SOWETAN LIVE, 4/24).

FUELING UP: Second Bundesliga club 1860 Munich "has launched its own energy drink called 'Löwen Power' (Lion Power)." Under the slogan "Trink deinen Verein" (Drink your Club), the Recklinghausen, Germany-based company MS Arena-Drinks GmbH produces energy drinks for 12 different football clubs. The taste is described as "typical Austrian." You can order your "Löwen Power" drink for €1.69 ($2.19) per can at the club's online fanshop (MERKUR ONLINE, 4/24). ... Food service management company Delaware North Companies Australia will remain as the official hospitality and catering partner of Melbourne & Olympic Parks, home to the Australian Open, among other events (Delaware North Companies).

FAST BREAK
: The Marca España project and the Spanish Basketball Federation (FEB) signed an agreement on Tuesday regarding promotion events for the 2014 FIBA World Cup. The agreement "establishes the framework for the activities and initiatives that interest the two institutions." FEB President José Luis Sáez said that with this partnership, "basketball puts itself at the service of Marca España." Sáez considers the importance of the 2014 FIBA World Cup a "model of the management of a global event to not only celebrate in Spain and for Spain" (EL CONFIDENCIAL, 4/24).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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