Group Created with Sketch.
Volume 10 No. 22

Marketing and Sponsorship

ManU "has entered into a five-year partnership with Vietnamese bank BIDV, building on the English champions' portfolio of financial interests in the Far East," according to the BANGKOK POST. The deal will see the bank offer ManU fans in Vietnam a BIDV ManU credit card, "and could help the club expand its appeal in a country where it is thought to have tons of millions of supporters." ManU Commercial Dir Richard Arnold said the product is a "first for both the bank and the club in Vietnam," where "the club is lucky enough to have a large and very passionate set of fans" (BANGKOK POST, 4/24). The MANCHESTER EVENING NEWS reported the five-year deal is ManU's "first in the country" and aims to reach out to the Red Devils' 26.5 million followers there. Arnold: "Some 10% of the country's total Facebook users are also a Manchester United Facebook follower and the club has a database of over 2.4 million Vietnamese fans who have registered their interest in United" (MANCHESTER EVENING NEWS, 4/24).

StubHub unveiled a new U.K. sporting partnership with the Lawn Tennis Association Wednesday. The three-year deal takes effect immediately, making StubHub the official ticket marketplace for the three major U.K. grass court tennis events: The Aegon Championships at The Queens Club, The Aegon Classic in Birmingham and The Aegon Int'l in Eastbourne. The agreement also provides StubHub with on-site branding opportunities, a brand and content presence on all three tournaments’ websites and other marketing and communications channels including editorial, social media and CRM channels, access to VIP fan experiences and on-site collection points. This will be the sixth sporting partnership signed by StubHub since its U.K. launch in March '12 (StubHub).

Former German football player and FIFA administrator Franz Beckenbauer "has signed a personal endorsement deal" with Russian gas producer Gazprom "designed to promote football as a tool for social integration among children" (INSIDE WORLD FOOTBALL, 4/24). ... The German Swimming Federation (DSV) has signed  a new premium partnership with swimwear manufacturer Arena. The Italy-based company will become the federation's official supplier for int'l competition in '13 (DSV). ... German 3rd League football club SV Wacker Burghausen has extended its partnership with Danish sportswear company hummel for another three years. Hummel, which has been a partner of the club since '07, will contiune as its official kit provider until the end of the '15-16 season (SV Wacker Burghausen). ... Tata Communications said that "it has partnered with Mercedes AMG Petronas, to deliver trackside connectivity for the team at all Formula One race locations" (PTI, 4/24). ... Famous Brands Ltd. brand Mugg & Bean is partnering with South African Hockey as the new co-sponsor of the SA men's field hockey team (SOWETAN LIVE, 4/24).

FUELING UP: Second Bundesliga club 1860 Munich "has launched its own energy drink called 'Löwen Power' (Lion Power)." Under the slogan "Trink deinen Verein" (Drink your Club), the Recklinghausen, Germany-based company MS Arena-Drinks GmbH produces energy drinks for 12 different football clubs. The taste is described as "typical Austrian." You can order your "Löwen Power" drink for €1.69 ($2.19) per can at the club's online fanshop (MERKUR ONLINE, 4/24). ... Food service management company Delaware North Companies Australia will remain as the official hospitality and catering partner of Melbourne & Olympic Parks, home to the Australian Open, among other events (Delaware North Companies).

: The Marca España project and the Spanish Basketball Federation (FEB) signed an agreement on Tuesday regarding promotion events for the 2014 FIBA World Cup. The agreement "establishes the framework for the activities and initiatives that interest the two institutions." FEB President José Luis Sáez said that with this partnership, "basketball puts itself at the service of Marca España." Sáez considers the importance of the 2014 FIBA World Cup a "model of the management of a global event to not only celebrate in Spain and for Spain" (EL CONFIDENCIAL, 4/24).