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Volume 10 No. 23
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Euroleague Basketball, Adidas Sign Partnership Deal For Final Four In London

Euroleague Basketball and adidas announced a new partnership for the 2013 Turkish Airlines Euroleague Final Four in London from May 10-12. As a Final Four partner, adidas will have in-arena presence at The O2, media rights during Euroleague broadcasts that air in more than 190 countries and exclusive rights to produce official event apparel. Adidas and Euroleague will also host several local fan activations including a 3-on-3 fan tournament played at the Turkish Airlines Euroleague Fan Zone at London's Trafalgar Square (Euroleague Basketball).