Bundesliga Club Hannover 96 Finds New Stadium Naming-Rights Partner
Bundesliga club Hannover 96 "has found a new naming-rights sponsor for its stadium," according to the SID. Germany-based insurance company HDI "acquired the naming rights for the stadium." The club and HDI "have signed a seven-year contract with an option for three additional years." Hannover 96 President Martin Kind said, "HDI-Arena sounds great and is memorable. I'm very satisfied with the new naming-rights contract of our modern and beautiful arena. HDI has been a very reliable and important partner of Hannover 96" (SID, 4/19).