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Volume 7 No. 149
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BMW Int'l Sponsorship Head Eckhard Wannieck Talks About Company's Sports Sponsorships

German car maker BMW has been creating headlines with ever-increasing car sale numbers around the globe. The brand sees itself as No. 1 in the premium car segment and is very active in the sports sponsorship market. As a London 2012 Olympic Partner, BMW has received worldwide exposure on the bigges...

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