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Volume 10 No. 22
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ESPRIT Terminates Stadium Naming-Rights Deal With Dusseldorf Arena

Clothing company ESPRIT "has canceled its naming-rights sponsorship deal for the arena in Dusseldorf, home of Bundesliga club Fortuna Dusseldorf, effective April 30," according to the EXPRESS. An ESPRIT spokesperson "confirmed the contract termination, but did not reveal any additional information." The company, which has been the stadium's naming-rights partner since '09, "had a valid contract" with the arena until '14. Before it became the ESPRIT-Arena, the stadium was know as LTU-Arena (EXPRESS, 3/26).