Audit and consultancy company BDO has projected the 2014 World Cup "will render FIFA a record $5B windfall," according to Glauco De Pierre of ESTADO DE S. PAULO. The figure represents a 36% rise on the $3.65B generated at the last World Cup in South Africa. The figure is also 110% higher than the $2.35B dollars earned at the 2006 World Cup in Germany. The majority of the money comes from TV rights and "all the marketing generated around the event." BDO Sports Management Consultant Pedro Daniel said, "The World Cup market continues to grow and the likelihood is that the trend will continue at the following World Cups in Russia (2018) and Qatar (2022). Television networks that win the rights to broadcast the event pay a fortune but it is very good business due to the money they make from publicity." Daniel added, "The estimate is that the World Cup will contribute to a 1% rise in the national GDP" (ESTADO DE S. PAULO, 3/24).
Events and Attractions
The German Basketball Federation (DBB) "considers submitting a bid to host the European championships in '17 under certain conditions." DBB President Ingo Weiss said, "I would really like to bid for the European championship, but all requirements have to fit" (DPA, 3/25). ... Painan, Indonesia "will host the first Paragliding Accuracy World Cup" in April. Local organizers "are expecting about 100 foreign participants from 20 Asian and European countries, along with 10 Indonesian paragliders" (JAKARTA GLOBE, 3/25). ... Singapore has "declared its interest" in hosting the Rugby World Cup Sevens in '18. If chosen, the 55,000-capacity National Stadium at the upcoming Singapore Sports Hub in Kallang will host the tournament (STRAITS TIMES, 3/25). ... Singapore will play host to the inaugural Int'l Skating Union World Development Trophy next month, "holding the short-track speed skating segment of the two-leg competition." The April 9-13 event will take place at The Rink at JCube (STRAITS TIMES, 3/25). ... Bollywood stars -- "with the co-owner of defending champion Kolkata Knight Riders Shah Rukh Khan leading the ensemble -- will perform in a spectacular opening ceremony planned at the Salt Lake Stadium" in Kolkata, India on April 2, for the launch of the sixth edition of the Indian Premier League. Shah Rukh Khan will be performing with Katrina Kaif on the eve of Kolkata Knight Riders’s opening match against Delhi Daredevils" (THE HINDU, 3/25).